Juergensen
Report:
You are coming to Detroit in March for the Create Detroit event, give
me an idea of what participants can expect from the events –
both your key note and the Regional Transformation Process the next
day?
Richard Florida:
The speaking event at the Max on the evening of March 3rd is me telling
the audience about the inspirations and impetus behind The Rise of
the Creative Class (tROCC) and taking some time to expand on the central
themes and ideas. I’m also using these speaking events to develop
some of the themes of the book I’m currently writing.
The RTPs are an interactive, community focusing exercise that was
developed by George Borowsky, who will be in Detroit with me, and
the Catalytix team to help communities take their own pulse vis-à-vis
the Three Ts of economic development from tROCC, Talent, Technology
and Tolerance.
I
want to stress that this is a community effort, so it’s vital
to the integrity of the results that we have a fully inclusive representation
of the Detroit community. My feeling is that Create Detroit has been
conscientious about ensuring that all elements of the community have
a seat at this particular table, so the results should be an accurate
diagnosis of Detroit using the Three T metrics. Actually, we’ve
added a fourth T, which is “territory assets” or what
assets make each community unique and different, but it doesn’t
sound as cool to say, “The Four T’s, etc .” These
RTPs are designed to be honest, engaging and fun assessments of each
communities strengths and weaknesses.
JR:
How do you think the Regional Transformation process will act as a
catalyst for change in Detroit, based on your experience with the
RTP process in other communities, what can we expect in terms of outcomes
and what has been the long-term impact in the communities that you
have worked?
RF:
I think it would be a mistake for anyone to think
that my team and I are coming to town to “fix” Detroit.
What we would like to see happen is for Create Detroit and other grass
roots organizations take ownership of initiatives that result from
the RTP, to work on issues defined by the RTP to make Detroit a better
place for everyone to live, work and play.
It
would be the height of arrogance to think that any consultants can
come in and effectively address the challenges that Detroit faces
today; the sort of meaningful change that will enable a vibrant future
for Detroit can only be engineered by the people living here, and
I mean all the people, coming together to determine their future.
JR: In various planning
meetings and events, I’ve heard you suggest that Detroit has
a great potential to become a haven for the Creative Class and to
be the “comeback” city of this decade. What are the elements
that you see that might make that a reality?
RF:
Detroit has a wealth of assets in all Three Ts, the challenge is to
develop a new lens through which to view those assets, grow them,
maximize them and overcome your challenges. You have a world renowned
reputation for manufacturing and design innovation, your long history
of musical innovation is second to none in the world.
When
I think about Detroit I think about your blues and jazz roots, the
world adored Motown sound, your incredible history of rock innovation
and your current crop of award winning artists, from Eminem and Kid
Rock to the White Stripes and on to your whole techno scene, which
really dominates that field worldwide.
If
you want to invigorate the global perception of Detroit, change the
name of your airport, which is really fabulous, by the way, to the
International World Music Innovation Airport! Beat Austin at its own
game.
JR: Diversity and tolerance
is a key component in attracting and retaining a creative economy.
Metropolitan Detroit is one of the most segregated communities in
the nation with the city being predominantly African-American and
the suburbs largely white. In light of this reality, how does the
Creative Class approach help to remedy the diversity question for
a community such as ours?
RF:
We are at a point in our evolution that we simply have to learn to
live together and to trust that each other’s aspirations for
our city, our lives and our children’s lives are more similar
than they are different.
We’ve
done work in Baltimore, where the Mayor’s slogan for the city
is “Believe.” I was out with him one night and he told
me that he felt the greatest lesson that the people of Baltimore could
learn is to believe in each other again, to believe that the City
of Baltimore, which has been very hard hit with job loss, drugs and
urban decay, can turn itself around if only the people of Baltimore
will believe it can be done by working together. That’s a very
profound idea and it seems to be working.
The
whole point of diversity is to celebrate our differences while acknowledging
our common humanity. Detroit isn’t only a black and white
city, you have one of the greatest Middle Eastern populations found
anywhere outside of the Middle East with growing Hispanic
and Asian populations. The multi-cultural popularity and success of
hip hop is a sign that the younger generations are ready to move beyond
some of the divisions of their elders.
JR: The presence of
gays and lesbians serves as a proxy in communities that attract economic
development. And, as we all know, gay marriage is in the headlines
and expected to be a big issue in the upcoming Presidential election.
With the reaction of states including Michigan, to ban gay marriage,
how do you see this image playing out and what kind of a detrimental
impact would you expect on economic development for communities or
states that pursue these policies?
RF:
No one has yet measured the economic impact on states that enact DOMA
laws, but my intuition tells me that those places may as well hang
out huge banners saying, “If you are not like us, you are not
welcome here.”
I
get e-mails from people and hear from people in interviews all the
time that gay rights is a litmus test for tolerance and if a place
isn’t tolerant, they’re not interested. The bottom line
is that it’s impossible to see how this could have a positive
economic impact.
JR:
I know you are a big music fan, have you picked up the new Iggy Pop
album, Skull Ring yet? It is his best work since American Caesar.
You (and Rod) speak reverently of the White Stripes and other Detroit
musical acts.
RF: I have
Skull Ring and like it a lot, but the first three Stooges records
are the definitive deal for me. You practically invented punk music
in Detroit!!!
JR: How
does a vibrant music scene help build and encourage job growth?
RF:
This is an issue that we’re only beginning to study. If you
look at London in the Sixties, Manhattan in the Seventies and Eighties
and Seattle and Austin in the Eighties and Nineties there is a clear
pattern that emerges that would seem to suggest that cities with innovative,
vital music/arts scenes also develop entrepreneurial and technical
innovations in tandem with the music/arts scenes. That’s not
to say that cities w/out thriving music/arts scenes don’t innovate,
but the cities I mentioned experienced Renaissances! This supposition
bodes well for Detroit, which has always been an ecosystem for great
musical innovation. I hope to have a more definitive answer for you
in the next book!
JR: Thanks Richard,
we look forward to your remarks at the Create Detroit event.
Editors
Note: The intereview was made possible by Rod Frantz of the Creative
Group. For those of you who don't know, Rod was once a member
of the Urban Verbs, an influential, if short lived, new wave band
from the early eighties. Wounded Bird (www.woundedbird.com)
records recently reissued the Urban Verbs self-titled debut album.